What is Search Engine Optimisation (SEO)?
How does SEO work?
Why do I need to hire a SEO company or SEO expert? Why not I do it myself or a web-developer?
What difference it will make if my website is on the first page of Google?
Where do my rankings rely on?
How long does it take to be indexed by search engines especially Google?
Do I have to redesign my website for SEO?
SEO is the practice of improving a website’s online visibility on popular search engines (usually Google) with keywords searched by your prospective consumers. It has an objective to make sure that your website can be found by potential clients who are ready to buy your brand or services.
SEO has several aspects and of those is to ensure that your website is structured in a way that bots and spiders, programmes utilised by search engines, can accurately index your site. Another aspect is to assure that your site contains relevant keywords and phrases to your consumers.
From time to time, major search engines will send ‘robots’ to scan webpages of your website. This data will be piled up in massive databases that will be then categorised and ranked. SEO specialists will make certain that your website has the necessary key ingredients that robots need(essentially the right words in the right place) to accurately and efficiently rank your site as high as possible.
It is true that web developers, designers or content writers might have basic knowledge (and sometimes the skills) about SEO. However, the landscape in this area changes at a tremendous speed (Google makes around 500-600 changes to its algorithm every year, that is almost 2 changes a day!).
More than that, as times move forward, so is the competition in the business world – basic SEO is not enough, you need your site to be ahead of the competition and it is only an SEO specialist who can help you with that.
It might or might not make a difference – it depends. If the query you are ranking for is ‘informational’, it won’t make to much of a difference to your sales but it can improve your brand. On the other hand, if you rank for a ‘transactional’ query (e.g. buy insurance online) and provided there are enough people searching for that, then more people looking for services or products you provide will get a chance to evaluate your offer.
Your rankings depend on a huge range of factors (in the 100s probably), with some having a bigger impacts than others. These are only a few of them:
- Words used on your pages
- Domain extension (e.g. .co.uk, .com)
- URL structure
- HTML title tags
- Site speed
If there is nothing wrong, and it is a new website, it can take up to a few days . Nowadays, search engines are quite good at finding new websites but it always helps to submit it to Google (this can be done here https://www.google.com/webmasters/tools/submit-url). However, if the website has a problem and it is not SEO friendly (e.g. restricted to crawling in robots.txt), that might not happen.
Once the website has been initially discovered, it will get re-visited periodically based on its authority.
Usually, this is not necessary, as in most cases we can maintain the design of your website. However, there will be some adjustments needed to improve your site which should not affect (negatively) its conversion rate.